Services

Methodologies

Quantitative

The following are the primary methodologies we employ. Many of our consumer and other studies are now employing a mix of landline, cell phone, and online methodologies to achieve representativeness.

Telephone (CATI) – Both landline and cell phones can be reached using computer-assisted telephone interviewing system among a random sample of relevant population. All interviews conducted by supervised and fully experienced health care-trained interviewers. Sample size and questionnaire length varies by project.

Online – Survey conducted online using pop-up, banner ad, or email invitations. Allows for an interactive component, which may include reacting to images, audio, or video segments.

Mail – Survey packet designed using 13 time-tested steps to improve response rates. A variety of packet designs are available for different types of studies and respondents. Allows respondents to complete questionnaire at their own pace.

IVR – Interactive Voice Response usually provides potential respondents with an invitation to participate along with a toll-free number. IVR is available 24-hours a day, seven days a week to accommodate the respondents’ needs.

Qualitative

In-person Focus Groups – A one to two hour interactive discussion among various groups of participants, including physicians, consumers, executives, or others. “Over the years, we’ve conducted hundreds of focus groups on a wide variety of healthcare topics, including image evaluations, new product acceptance, advertising effectiveness, access to care, satisfaction, unmet health needs, health behaviors, and program effectiveness evaluations.

Online Focus Groups – A live one to two hour web-based focus group where all participants log in from their respective locations at a specified time to participate in the discussion via a webcam and a wired-in telephone connection. Similar to a traditional focus group, a webcam based focus group allows for instantaneous response and discussion among participants.

Online Bulletin Board – An online bulletin board is a web-based discussion that can take place over a period of 2 to 5 days. Moderators, clients, and participants log in on their own schedules. Generally, there are between 10-30 participants per board. A threaded discussion allows the participant to move in and out of the discussion and respond to the questions at their convenience within certain time limits.

In-depth Interviews – Interviews conducted with one respondent at a specific time either on the phone or in-person. Generally, interviews last 15 minutes to 1 hour and are scheduled with the respondent in advance. We have conducted in-depth interviews among various constituents, including physicians, office staff, community leaders, insurance brokers, customers, and executives.

Other

In addition to the traditional techniques described above, we have the flexibility to respond to very unique needs. If you have an idea for a study, please ask!